仕事
WORKS
BEAMS
インバウンド需要に対して、台湾と香港を中心とした訪日客の来店促進を狙うと共に、現地店舗やブランド認知を向上させるため、4人のKOLを起用し、それぞれYouTubeにて記事投稿を実施。 Four prominent YouTubers were invited for a promotion of Japan’s famous select shop BEAMS targeting foreign visitors from Taiwan and Hong Kong. The promotion distributed carefully produced videos of the YouTubers visiting BEAMS shops around Tokyo, including BEAMS JAPAN, the brand’s flagship store located in Shinjuku, where they promoted various products, including new items, catalog items, and items that they personally recommend.
Client: BEAMS
Date: 2023年9月～
Category: 企画立案·実施 / 報告
