インバウンド プロモーション
INBOUND PROMOTION
Are you not sure about your inbound promotion strategy?
Bullseye has the best solutions for meeting your KPI.
The backgrounds of foreigners visiting Japan over the last few years have become increasingly diverse, and this means that companies now need strategic marketing that can target specific countries and regions. Bullseye has taken the lead in creating inbound promotions by taking full advantage of our expertise, experience, and accomplishments to provide support organized around a “pre-travel,” “during-travel,” and “post-travel” menu covering everything from the initial plan to final execution.
○ Case Examples
ZENITH
Zenith, the Swiss luxury wristwatch brand founded in 1865, opened up a popup shop in Ginza Mitsukoshi featuring their latest collection. During the promotion three Chinese influencers visited the shop as part of a promotion of the brand and its products on social media, including RED, a social media platform known as the Chinese Instagram.
Cost
effectiveness
as much
as 900%!
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VIEW MORE >COACH
Chinese influencers were invited to appear at a popup shop opened by Coach, the American lifestyle brand, in Harajuku, Tokyo. The influencers took part in promotions for the Coach Rexy Series featuring popular brand icon Rexy the dinosaur that were distributed on Weibo and Instagram.
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VIEW MORE >BEAMS
Four prominent YouTubers were invited for a promotion of Japan’s famous select shop BEAMS targeting foreign visitors from Taiwan and Hong Kong. The promotion distributed carefully produced videos of the YouTubers visiting BEAMS shops around Tokyo, including BEAMS JAPAN, the brand’s flagship store located in Shinjuku, where they promoted various products, including new items, catalog items, and items that they personally recommend.
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VIEW MORE >SKYTREK
As part of the inbound promotion for the cutting-edge small aircraft charter service Sky Trek, their services were featured on Japan Luxe Shopping, which is part of the Chikyu no Arukikata’s Good Luck Trip travel guide web series aimed at tourists visiting Japan.
○ Bullseye understands tourists’ pre-, during-, and post-trip activities and
proposes optimal promotion plans for a target product
Since traveler behavior and needs and the contact media differ depending on the phase of travel, it is important to understand how these phases are distinct from one another so that effective promotions can be developed for each one. Our promotions aim to capture the attention of travelers and provide a complete travel experience, and they also aim to encourage future visits and customer acquisition.
○ About the Bullseye inbound promotion service
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VIEW MORE >Cross-border
E-commerceWith the worldwide and rapid growth of cross-border e-commerce, transactions conducted between overseas and Japan are also growing into a vibrant market. Bullseye is dedicated to helping clients who are thinking about entering this new and growing market.
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VIEW MORE >Inbound ad
PlacementBullseye’s past inbound promotion services include collaborations with a wide array of partner companies. We apply our expertise to arranging the media partnership most effective for reaching the client’s target and tailored to their KPI and budget.
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VIEW MORE >Influencer
PromotionsWe use the reach of popular influencers to publicize products and services. Conveying messages to consumers in a natural manner raises brand recognition and burnishes image and contributes to sales. This extremely strong sales tool produces effective advertising.
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VIEW MORE >Digital ads,
SNS ManagementUsing product listing ads, display ads, SNS ads, and the like, we support marketing aimed at enhancing company and brand recognition and increasing customer points of contact. What’s more, we provide comprehensive SNS account support, from set up to operation.
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VIEW MORE >Original MediaBullseye is a comprehensive partner exclusively in charge of advertising sales for the Good Luck Trip-Tokyo Luxe Shopping media promotion targeting tourists visiting Japan distributed by inbound promotion specialist and Gakken Holdings subsidiary Chikyu Arukikata. This media is especially vital for reaching customers in East Asia.
○ Contact
BULLSEYE COMMUNICATIONS INC.
TEL: 03-6275-2756
We also offer a wide variety of promotional services not mentioned here. Please feel free to contact us.
CONTACT US